Prof. Dr. Rüdiger Striemer is directing the adesso's lottery business as Senior Vice President Lottery: "We are convinced that we can enrich the lottery companies of the states and provinces in the USA and Canada with our future-proof solutions." (Copyright: Private)​ Source: adesso
28. Mrz 2023

WLA-certified IT service provider adesso goes to North America with lottery portfolio​

Market entry North America: Software and consulting for lotteries in USA and Canada

  • Launch of adesso lottery portfolio for state lotteries in the USA and Canada
  • adesso becomes a member of the North American Association of State and Provincial Lotteries (NASPL)
  • Engagement of the renowned US sales teams Woosley Gaming Advisors (WGA) of former NASPL President W. Bishop Woosley​

Germany / Kentucky, USA, 28 March 2023IT service provider adesso is expanding its lottery business into the North American market for the first time: The consulting and software development company – headquartered in Germany and with around 60 other locations in Europe – becomes a member of the North American lottery association NASPL (North American Association of State and Provincial Lotteries). NASPL membership marks the starting point for the rollout of the technology and consulting portfolio to the U.S. and Canadian markets.​

adesso’s offer is aimed at all lotteries in the United States and Canada. The North American market entry and the affiliation to NASPL as an associate member is a big step for adesso, the IT service provider that has so far mainly operated in Europe. With its pioneering lottery technology and consulting expertise, adesso is now targeting the North American continent.

Appointment of W. Bishop Woosley as advisor

adesso has engaged Bishop Woosley of Woosley Gaming Advisors (WGA) for the systematic distribution business in the USA and Canada. Woosley, an experienced consultant and industry insider, led the Lottery of Arkansas and served as president of NASPL prior to his consulting career. In 2020, the lottery expert was inducted into the US „Lottery Hall of Fame“. With Woosley and its Gaming Advisors team, adesso is bringing top-class consultants on board who know the lottery market in America from the ground up, have an excellent network here and specialise in introducing the latest products and innovations in this industry.

Over 20 years of lottery expertise 

adesso has been working for lottery companies in Europe, North Africa and the Middle East for over two decades and has successfully completed numerous projects in the international gaming and lottery industry. W. Bishop Woosley has gained the impression that adesso’s broad portfolio will greatly benefit the North American lottery market: „adesso has in-depth industry expertise with real unique selling points on the market. The company is not only a technology leader in the iLottery industry, but also offers lottery companies consulting and organizational development along the entire value chain: from strategy consulting including the development of suitable business models to support with public procurement, requirements engineering and test support.“

Solutions LotteryForce and adessoDraws 

The focus will be on the two latest adesso developments for the global market: LotteryForce is the technologically leading, cloud-based iLottery platform of the future for all channels, including a 360-degree player view for an optimal customer experience. Powerful interfaces enable easy integration into existing systems. With adessoDraws, adesso provides an electronic, blockchain-based draw system – the world’s first fully transparent, repeatable and auditable solution for the secure drawing of winning numbers for digital lotteries.

As Senior Vice President Lottery, Prof. Dr. Rüdiger Striemer heads adesso’s lottery business and is optimistic about entering the North American market: „adesso is ideally equipped to meet the challenges of digitalisation in the global lottery market. We are looking forward to the US and Canadian markets and are convinced that our future-proof solutions will enrich the state and provincial lottery companies here.“

Trustworthy: Certified IT service provider in the lottery industry

Since the beginning of 2022, adesso has also been certified according to the renowned Security Control Standard 2020 of the World Lottery Association (WLA) (WLA-SCS:2020). This makes the company one of the first software manufacturers in Germany to be able to offer this important security standard to its lottery customers. The World Lottery Association’s WLA-SCS:2020 (Level 2) standard is the hallmark of excellence in information, security and integrity measures in the industry. Level 2 contains a demanding catalogue of criteria as a certification level, which not only the lottery and sports betting operators in international business, but also their service providers and suppliers must meet.

Memberships at NASPL, WLA, EL

In addition to its brand new membership in NASPL, adesso is also a member of the European Lotteries (EL) and the World Lottery Association (WLA), the lobby of around 140 state-owned lottery companies worldwide, which organises the World Lottery Summit. Most recently in October 2022 in Vancouver, Canada, where adesso presented its highlights LotteryForce and adessoDraws to an interested international audience.

More information

Interested lottery companies can get an impression of the iLottery portfolio on adesso’s website. For more information, please visit: https://www.adesso.de/de/branchen/lotteriegesellschaften/index.jsp or https://www.adesso.de/en/adesso-branch-solutions/lotteriegesellschaften/index.jsp

W. Bishop Woosley of Woosley Gaming Advisors (WGA) is available to lottery companies in the USA and Canada for consulting services. Further information about WGA can be found at: https://www.woosleygaming.com/ or by e-mail to: woosley.gaming@conwaycorp.net

The press release is also available at www.adesso.de/en/news/presse.

Business Unit Lottery@adesso​

adesso advises lottery companies as well as lottery operators and organisers nationally and internationally on the consistent alignment of their strategy, organisation, processes and infrastructure. The IT service provider supports individual customer needs in the challenges of digitization in the gaming market with standard and individual software. The companies served by adesso include more than 40 customers in the gaming industry worldwide.


adesso is one of the leading IT service providers in the German-speaking area and focuses its consulting and software development activities on the core business processes of companies and public authorities. adesso’s strategy is based on three pillars: the comprehensive industry-specific know-how of its staff, extensive expertise in technology that is independent of manufacturers and the application of reliable methods in software implementation projects. adesso delivers the right IT solutions to increase the ability of companies and organisations to compete in the core sectors of insurance/reinsurance, banking and financial services, healthcare and life sciences, energy supply, public administration, automotive and manufacturing industry, trade, transport, media, entertainment and lottery.

adesso was founded in Dortmund in 1997 and the adesso Group currently employs more than 7,500 people (full-time equivalents). adesso’s shares are listed on the Prime Standard/SDAX. The Group has key customers in the banking segment (including Commerzbank, KfW, DZ Bank, Helaba, Union Investment, BayernLB and DekaBank), the insurance segment (including Munich Re, Hannover Re, DEVK, DAK, Zurich Versicherung, Medizinischer Dienst der Krankenversicherung (MDK-IT)) and numerous other sectors (Mercedes-Benz, Bosch, Westdeutsche Lotterie, Swisslos, DZR Deutsches Zahnärztliches Rechenzentrum, TÜV Rheinland, REWAG, the Procurement Agency of the Federal Ministry of the Interior (Beschaffungsamt des BMI) and the Bavarian State Ministry of Justice (Bayerisches Staatsministerium der Justiz).

More information is available at www.adesso.de and:
Company blog: https://www.adesso.de/de/news/blog
Twitter: https://twitter.com/adesso_SE
Facebook: http://www.facebook.com/adessoSE

Press contact

adesso SE
Eva Wiedemann
Munich office
Streitfeldstr. 25
81673 Munich
Tel.: +49-162-2921282

​adesso PR agency:
Jessica Hocke
Sendlinger-Tor-Platz 6
80336 Munich
Tel.: +49-89-59997-764