Giesecke+Devrient goes international with PR-COM as lead agency
Munich, January 30, 2023 – Munich-based communications agency PR-COM and Giesecke+Devrient (G+D) are further expanding their successful PR work: The global security technology group relies on PR-COM as its lead agency for global communications.
The goal of the expanded collaboration is to strengthen G+D’s visibility and brand awareness in the international media landscape and to position the group there as a thought leader in topics such as security technologies for payment transactions, digital central bank money and sustainability. To this end, PR-COM plans and manages the company’s entire global external presence. This ranges from content distribution and media planning to arranging speakers for interviews and events. As lead agency, PR-COM coordinates the cooperation with the local agencies in the individual countries. Currently, this cooperation includes the countries France, England and the USA.
In parallel, PR-COM is responsible for the international communication measures for Veridos, the joint venture between G+D and Bundesdruckerei.
“With PR-COM, we have managed to strengthen our global external presence and significantly increase our visibility in the trade media, as well as in the business press,” explains Sourour Stanke, Head of Corporate Brand Communications and Government Relations at G+D. “With PR-COM as our lead agency, we have a competent partner for PR work at our side who provides us with optimal support in a wide range of disciplines. Our long-standing communications consultant has a large network of partner agencies and influencers to jointly drive our global expansion goals in an increasingly fast-changing world. Add to that PR-COM’s decades of experience in the technology space, and it helps us continue to build on our expert status.”
“What started with printing banknotes is now an international technology group in the payment, connectivity, identity and digital infrastructure markets. As an agency, it makes us very proud that a traditional company such as Giesecke+Devrient is trustingly placing its global communications in our hands,” adds Alain Blaes, Managing Director of PR-COM. “We act as an extended arm, so to speak, and use our expertise to shape all communication measures.”
PR-COM in Munich is an expert in PR, social media and communications and focuses on the high-tech and IT industry in the B2B environment. Unconditionally high quality is the top priority for all 45 colleagues. As a result, our consultants inspire their clients with the success they achieve month after month in the media and the trust that makes collaboration so valuable. Our 9-strong editorial team impresses with its many years of IT expertise coupled with journalistic skills. Because we find nothing more boring than conventional communication, we always go the extra mile and put our heart and soul into working on new strategies and ideas for our 50 customers. We know: Behind every strong agency is a strong team. That’s why we do everything we can to ensure that our employees feel comfortable and can develop further. For us, standing still is not an option. More at www.pr-com.de