Research
With the PR-COM Research Lab, we have founded a new unit that provides us and our clients with insights and in-depth knowledge. We develop studies and surveys because we want to get to the bottom of certain topics and also offer this as a service for companies to ask questions and create their own content.
80 PER CENT OF GERMANS SIMPLY ACCEPT FAKE NEWS AND DON’T QUESTION IT
A critical approach to internet sources is essential in order to recognise fake news. Nevertheless, the majority of internet users do not check the truthfulness of information. This is particularly true of Germany, which ranks in the bottom third in Europe. More digital expertise is needed to improve this situation. The Munich-based PR-COM Research Lab explains why civil society and corporate engagement are so crucial in this regard.
DIGITAL COMPETENCE IN EUROPE – GERMANY WEAKENS
Basic digital skills are essential for the digital transformation. However, current surveys show that In a European comparison, Germany is still lagging noticeably behind. In order to avoid long-term economic damage, our country needs a turnaround in digital policy, says the Munich-based PR-COM Research Lab.
