Christian Mueller, Director Marketing & Alliances EMEA bei APARAVI (Quelle: APARAVI)
31. May 2023


Munich, May 31, 2023 – The company APARAVI uses the Munich agency PR-COM for strategic communication. The aim of the joint activities is to raise awareness of APARAVI and its profile as a leading expert in data intelligence and automation.

APARAVI is placing its communications and PR activities in the hands of the Munich-based agency PR-COM. With the APARAVI platform, the rapidly growing unstructured data stocks in companies – i.e. Office documents, PDFs, images, e-mails and around 6,000 other file formats – are combed through, analyzed, valuable data separated from superfluous or risky data and then cleaned up. At the end of this process, a tidy data pool remains: Clean, Lean and Green Data. This is DSGVO- and compliance-compliant, makes additional revenue potential transparent, and minimizes both the risks of data loss and IT costs.

For target group-specific communication of this complex topic, APARAVI relies on the support of the Munich-based communications agency PR-COM. “We want to educate and create awareness of the unknown risks lurking in unstructured data,” explains Christian Mueller, Director Marketing & Alliances EMEA at APARAVI. “Companies benefit from sustainable data management through lower costs and reduced risks, as well as lowered energy consumption and CO2 emissions. To achieve this, they need an appropriate solution to quickly and easily implement data cleansing and migration concepts. By using it permanently, they regain the desired transparency and control over their data. PR-COM has both the creativity and the media know-how to find the right topics for this, to design them, and to link them to the appropriate target groups.”

PR-COM managing director Alain Blaes adds: “Data uncontrolled growth is at best fought manually in many companies, frustrates employees and is a latent security potential. It’s a problem that grows every day as we look the other way. Capturing, analyzing and cleaning up unstructured data sets must therefore move to the top of the agenda for those responsible. We are convinced that we can support APARAVI in bringing this explosive topic the attention it deserves.”

About PR-COM

PR-COM in Munich is an expert in PR, social media and communications and focuses on the high-tech and IT industry in the B2B environment. Unconditionally high quality is the top priority for all 45 colleagues. As a result, our consultants inspire their clients with the success they achieve month after month in the media and the trust that makes collaboration so valuable. Our 9-strong editorial team impresses with its many years of IT expertise coupled with journalistic skills. Because we find nothing more boring than conventional communication, we always go the extra mile and put our heart and soul into working on new strategies and ideas for our 45 customers. We know: Behind every strong agency is a strong team. That’s why we do everything we can to ensure that our employees feel comfortable and can develop further. For us, standing still is not an option. More at

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