Insights

28. Jan 2025

50 YEARS OF GERMAN DIGITALISATION: BETWEEN BROKEN PROMISES AND SEIZED OPPORTUNITIES

The PR-COM Research Lab researched the digital promises of recent decades. The results show a series of misconceptions that are difficult to grasp.

24. Jan 2025

TRUMP FORCES THE EU TO PLAY A GAME IT DOESN’T WANT TO PLAY

We Europeans must ask ourselves whether our enlightened and regulatory approach to promoting innovation will not be our undoing at some point.

14. Jan 2025

WHY IS THERE NO GERMAN AMAZON?

Germany may have been the world export champion not so long ago, but we are not the digital world champion - and probably never will be.

27. Nov 2024

DEEPFAKES: HOW REAL IS REALITY?

Fake news is not an exclusive phenomenon of modern times. Disinformation, propaganda and myth-making are ancient. With DeepFakes, we are now facing a completely new form of misinformation and disinfor

8. Aug 2024

HELPLESSNESS IN THE REVENUE CRISIS: MEDIA HOUSES IN SEARCH OF THEIR FUTURE

Publishers are struggling with a flood of alternative information offerings from YouTube to social media. For media companies, this is a horror scenario that poses existential problems.

16. Jul 2024

PR-COM Research Lab: Will only the big media companies survive?

Declining sales, smaller customer budgets and users unwilling to pay - this is what more than half of the media professionals surveyed in a quantitative study by PR-COM Research Lab report.

6. Jun 2024

Digital compulsion, no thanks

My father is one of many who are at risk of being left behind by the brave new digital world because they feel insecure with new technologies or are skeptical about them.

26. Apr 2024

GOODBYE, FREEDOM OF SPEECH?

The law to enforce the EU DSA (Digital Services Act), which has now also been passed by the Federal Council, raises new problems that will cause even greater damage to society.

25. Mar 2024

VoCoVo chooses PR-COM

To increase brand awareness of its solutions in German-speaking countries, VoCoVo is partnering up with PR-COM.

11. Mar 2024

B2B COMMUNICATION: A LOT OF KNOW-HOW UNDER THE RADAR

What do B2B providers need to bear in mind when communicating the complex selection process to their target groups particularly in the highly dynamic IT sector?