Reach Requires Credibility – More Than Ever in the Age of AI
Reach is one of the primary goals of corporate communications.
Insights
Not hacked, yet still in the headlines: the new reality of crisis communication
A cyberattack hits an external service provider or partner. Data has been leaked, the headlines are out, and suddenly your own company is in the spotlight. What now?
People Over Brands: Why Executive Communication on LinkedIn Makes All the Difference
Many B2B companies in the tech industry invest significant resources in their LinkedIn presence. Nevertheless, the results are often disappointing: reach is declining and visibility is decreasing.
GEO explained in simple terms – and GEO-compliant
Generative AI (GenAI) has completely turned the concept of digital visibility on its head. Today, when people look for information, they almost exclusively use GenAI assistants.
Louder? No, clearer! CEO communication in a nutshell
THE NEW COMMUNICATIONS ERA IS TURNING EVERYTHING UPSIDE DOWN
There are five converging trends that are currently turning the communications market upside down. They are so disruptive that they are ushering in a new era of communication.
GOOD COMMUNICATION IS A BOON TO SALES
TRUMP FORCES THE EU TO PLAY A GAME IT DOESN’T WANT TO PLAY
We Europeans must ask ourselves whether our enlightened and regulatory approach to promoting innovation will not be our undoing at some point.
WHY IS THERE NO GERMAN AMAZON?
Germany may have been the world export champion not so long ago, but we are not the digital world champion - and probably never will be.
DEEPFAKES: HOW REAL IS REALITY?
Fake news is not an exclusive phenomenon of modern times. Disinformation, propaganda and myth-making are ancient. With DeepFakes, we are now facing a completely new form of misinformation and disinfor