Communication and campaigns fail not because of content or budget, but because of poor coordination. Only by orchestrating all disciplines along the customer journey can we create real impact.
Many B2B companies in the tech industry invest significant resources in their LinkedIn presence. Nevertheless, the results are often disappointing: reach is declining and visibility is decreasing.
Generative AI (GenAI) has completely turned the concept of digital visibility on its head. Today, when people look for information, they almost exclusively use GenAI assistants.
There are five converging trends that are currently turning the communications market upside down. They are so disruptive that they are ushering in a new era of communication.
We Europeans must ask ourselves whether our enlightened and regulatory approach to promoting innovation will not be our undoing at some point.
Germany may have been the world export champion not so long ago, but we are not the digital world champion - and probably never will be.
Fake news is not an exclusive phenomenon of modern times. Disinformation, propaganda and myth-making are ancient. With DeepFakes, we are now facing a completely new form of misinformation and disinfor
Publishers are struggling with a flood of alternative information offerings from YouTube to social media. For media companies, this is a horror scenario that poses existential problems.
Declining sales, smaller customer budgets and users unwilling to pay - this is what more than half of the media professionals surveyed in a quantitative study by PR-COM Research Lab report.