Insights

16. May 2024

GIESECKE+DEVRIENT EXPRESSES ITS CONFIDENCE IN PR-COM

Munich, May 16, 2024 – Giesecke+Devrient (G+D) and PR-COM are further expanding their long-standing collaboration. The Munich-based communications agency is now supporting G+D in its international expansion.

Founded in 1852, G+D and its 14,000 employees have undergone a fundamental transformation in recent years – from a manufacturer of banknotes, ID cards and payment cards to a leading security technology expert in the areas of digital security, financial platforms and currency technology. This includes solutions for the security of confidential data and systems, including connectivity and identity management, digital applications for payment and banking as well as technologies for the entire cash cycle and the operation of digital central bank currencies. PR-COM has played a key role in the associated image change since 2018. The contract basis for the collaboration has now been extended and significantly expanded – with the aim of communicating G+D’s messages even more effectively to target groups worldwide and further strengthening the brand. One focus of the collaboration is on the USA and India. As the lead agency, PR-COM is responsible for all press activities in these markets.

In addition to coordinating international PR work, PR-COM also supports G+D in the area of strategic communication as well as in the planning and management of cross-platform paid media campaigns.
“The expansion of the partnership is an important step in strength

ening our global presence and opening up new markets. PR-COM has a deep understanding of the requirements of global companies in a constantly changing digital landscape. This makes the agency the ideal partner for us,” explains Christoph Lang, Head of Corporate Brand Communications at G+D. “I am delighted that we are continuing our successful collaboration of the last six years.”

Alain Blaes, Managing Director of PR-COM, is also satisfied: “We are proud to be able to continue supporting G+D’s communication activities as a strategic partner. This decision confirms the trust placed in our expertise and performance. It is an exciting task to create the right public platform for a group like G+D.”

About PR-COM

PR-COM in Munich is an expert in PR, social media and communications and focuses on the high-tech and IT industry in the B2B environment. Unconditionally high quality is the top priority for all 45 colleagues. As a result, our consultants inspire their clients with the success they achieve month after month in the media and the trust that makes collaboration so valuable. Our 9-strong editorial team impresses with its many years of IT expertise coupled with journalistic skills. Because we find nothing more boring than conventional communication, we always go the extra mile and put our heart and soul into working on new strategies and ideas for our 45 customers. We know: Behind every strong agency is a strong team. That’s why we do everything we can to ensure that our employees feel comfortable and can develop further. For us, standing still is not an option. More at www.pr-com.de