Interchangeable Tech Communications: When Everyone Sounds the Same
Press releases, corporate blogs, social media – tech companies are communicating more than ever before. Yet many still struggle to build a recognizable brand in the market. Why?
Press releases, corporate blogs, social media – tech companies are communicating more than ever before. Yet many still struggle to build a recognizable brand in the market. Why?
Publishers are struggling with a flood of alternative information offerings from YouTube to social media. For media companies, this is a horror scenario that poses existential problems.
Declining sales, smaller customer budgets and users unwilling to pay - this is what more than half of the media professionals surveyed in a quantitative study by PR-COM Research Lab report.
My father is one of many who are at risk of being left behind by the brave new digital world because they feel insecure with new technologies or are skeptical about them.
The law to enforce the EU DSA (Digital Services Act), which has now also been passed by the Federal Council, raises new problems that will cause even greater damage to society.
To increase brand awareness of its solutions in German-speaking countries, VoCoVo is partnering up with PR-COM.
What do B2B providers need to bear in mind when communicating the complex selection process to their target groups particularly in the highly dynamic IT sector?
Communicating on your own behalf sounds easy - but it's not. The Munich-based communications agency PR-COM explains why start-ups in particular find it so difficult and what mistakes they should avoid
The Munich-based communications agency PR-COM has analysed the PR trends for 2024 and derived specific recommendations for action.
Europe is once again recognising its moral pioneering role in the world. The AI Act that has now been passed is the first comprehensive regulation in this area. It was about time.
In 2024, HR departments will have the task of ensuring stability and security in teams. PR-COM presents the five major trends for the coming months at the turn of the year.