Insights

17. Jul 2026

Interchangeable Tech Communications: When Everyone Sounds the Same

Press releases, corporate blogs, social media – tech companies are communicating more than ever before. Yet many still struggle to build a recognizable brand in the market. Why?

8. Aug 2024

HELPLESSNESS IN THE REVENUE CRISIS: MEDIA HOUSES IN SEARCH OF THEIR FUTURE

Publishers are struggling with a flood of alternative information offerings from YouTube to social media. For media companies, this is a horror scenario that poses existential problems.

16. Jul 2024

PR-COM Research Lab: Will only the big media companies survive?

Declining sales, smaller customer budgets and users unwilling to pay - this is what more than half of the media professionals surveyed in a quantitative study by PR-COM Research Lab report.

6. Jun 2024

Digital compulsion, no thanks

My father is one of many who are at risk of being left behind by the brave new digital world because they feel insecure with new technologies or are skeptical about them.

26. Apr 2024

GOODBYE, FREEDOM OF SPEECH?

The law to enforce the EU DSA (Digital Services Act), which has now also been passed by the Federal Council, raises new problems that will cause even greater damage to society.

25. Mar 2024

VoCoVo chooses PR-COM

To increase brand awareness of its solutions in German-speaking countries, VoCoVo is partnering up with PR-COM.

11. Mar 2024

B2B COMMUNICATION: A LOT OF KNOW-HOW UNDER THE RADAR

What do B2B providers need to bear in mind when communicating the complex selection process to their target groups particularly in the highly dynamic IT sector?

4. Feb 2024

THESE STUMBLING BLOCKS START-UPS NEED TO CONSIDER WHEN COMMUNICATING

Communicating on your own behalf sounds easy - but it's not. The Munich-based communications agency PR-COM explains why start-ups in particular find it so difficult and what mistakes they should avoid

4. Feb 2024

2024 WILL BRING STORMY TIMES FOR PR MANAGERS

The Munich-based communications agency PR-COM has analysed the PR trends for 2024 and derived specific recommendations for action.

4. Feb 2024

EU REGULATES KI – AND THUS INCREASES PRESSURE ON USA AND CHINA

Europe is once again recognising its moral pioneering role in the world. The AI Act that has now been passed is the first comprehensive regulation in this area. It was about time.

4. Feb 2024

HR BECOMES A STABILITY FACTOR IN TIMES OF CHANGE

In 2024, HR departments will have the task of ensuring stability and security in teams. PR-COM presents the five major trends for the coming months at the turn of the year.