PR-COM boosted awareness of security software vendor CyberArk in the German-speaking countries significantly with an integrated corporate and product PR campaign.

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PR-COM has been working for Dell since 2000, and the IT giant has changed its face considerably in that time. Initially, Dell focused on direct sales, an approach that made it one of the biggest hardware manufacturers in the world. 2009 saw a change in strategy: Dell positioned itself as a service and solution provider capable of delivering complete infrastructure solutions, be they turnkey data centers, business applications or Cloud solutions. The company also changed course in sales. The transition to providing services required new sales structures to ensure greater proximity to customers through close cooperation with system vendors, value-added resellers and other partners. Such a change in strategy also placed great demands on corporate communications. Dell rose to the challenge convincingly in cooperation with PR-COM, and is now seen as a broadly-based solution provider.
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PR-COM’s strategic objective for Micro Focus is to build a strong profile and ensure the software developer’s high visibility in the general and industry media, thus supporting their further growth. The continuous increase in sales Micro Focus is experiencing in its core business fields reflects the success of the partnership.

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As a vendor of business solutions for the retail sector, MICROS provides software, hardware and services that let retailers optimize their store and enterprise processes. The portfolio includes solutions for POS and store management, product and lifecycle management, merchandise planning, e-commerce, customer loyalty management, CRM, loss prevention and cross-channel management, as well as guided selling and social media integration. MICROS offers standard solutions as well as cloud-based and mobile systems that draw on years of industry knowledge and extensive expertise. The company also supports its customers with hardware and proprietary POS peripherals such as cash boxes and drawers. Customers can take advantage of MICROS services such as consulting and project management, helpdesks, support and technical services, as well as hosting, SaaS, and system integration.

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PR-COM has positioned the IT service provider Nexinto as a German company with a German cloud, emphasizing its trustworthiness and strict security standards.

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Digital books are booming. Faced with a stagnant overall market, it is therefore crucial for publishers to have a digital presence for their productions. Making traditional commercial enterprises fit for the digital market is not a trivial matter, however. readbox in Dortmund, Germany, supports publishers with software solutions and services for the production, distribution and marketing of e-books. The company is the only vendor in Germany that covers the entire value chain. A publisher only needs to supply a manuscript, layout file or print template, and readbox then manages all further steps needed to put the finished e-book on the market.

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adesso is one of the largest IT service providers in the German-speaking countries, with over 1,200 employees at eleven locations in Germany, Switzerland and Austria. It also recently opened its first presence in Turkey. To enhance public awareness of its comprehensive technological expertise and increase its visibility, the company relaunched its PR activities in 2010.

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