Kunden-News

Cutting-edge technology combined with an outstanding sales solution for lotteries

• Cloud-ready, modular IT solution for a wide range of gaming systems
• 360-degree view of all player activities
• Launch with first customers successfully completed

Dortmund, Germany, 5 August 2021 – With LotteryForce, the IT service provider adesso is releasing the latest generation of iGaming platform on the market. LotteryForce provides lottery companies around the world with the opportunity to manage a wide range of games on all channels – from classic lotto to keno, scratch cards or sports betting. Thanks to a modern player account management system, lotteries can always see what players are up to. Technically, LotteryForce can be integrated seamlessly into existing centralised systems using high-performance interfaces. Its cloud-based modular architecture is flexible and can be scaled up easily.

LotteryForce replaces in|FOCUS, adesso’s previous iGaming suite. The new platform places an even greater focus on customers. The LotteryForce Player Account Management (PAM) module records all gaming activities centrally and provides a 360-degree view of all customers. Smart identity management ensures that anonymous players become identifiable participants. This helps lottery operators to address their customers in a more effective way while complying with all data protection regulations and fulfilling their responsibility to protect players. For extra convenience when playing, LotteryForce PAM features an integrated e-wallet that can be used to make cashless deposits and withdrawals quickly and easily.

Addressing customers successfully, managing partners effectively

LotteryForce offers innovative Salesforce-based solutions for targeted marketing and sales activities. This makes it possible to address players personally across all service channels, whether by telephone, e-mail or social media. Itself suggests the optimal time and channel for this based on intelligent data analysis of gaming behaviour, making advertising and campaigns more efficient and successful.

LotteryForce provides functions along the entire process chain for the optimal management of sales partners in the retail sector, from onboarding and contract management, including e-signatures, to hardware history and case management. What is more, because LotteryForce automatically delivers reports and analyses of relevant performance indicators in graph form, lottery companies are provided with transparent information on their entire retail business at all times.

Hyper-converged infrastructure (HCI) and cloud capability

By using hyper-converged infrastructure (HCI) as the basis for LotteryForce, adesso is taking the iGaming platform to a completely new technological level. Instead of having to run on customers’ own servers, operations can also be carried out via the cloud depending on their individual requirements. As a modular solution, LotteryForce can be scaled up quickly and easily. Integrating it into lottery companies’ existing IT systems is a breeze thanks to high-performance interfaces.

Sachsenlotto, WestLotto and Thüringer Staatslotterie count on LotteryForce

adesso’s team of experts drew on more than 20 years of experience in the lottery industry when designing the new platform. Several international customers have already decided in favour of LotteryForce. In Germany, three state-owned lottery companies – Sachsenlotto, WestLotto and the Thüringer Staatslotterie – have recently completed a successful launch of LotteryForce. “Thüringer Staatslotterie has been relying on the iGaming suite from adesso since 2013. We introduced the new platform, LotteryForce, this year. It is an extremely stable and reliable platform, which is connected at the back end to the central system of IGT. The coordinated and smooth cooperation of the software components have impressed us from day one,” says Jochen Staschewski, CEO Thüringer Staatslotterie, expressing his enthusiasm about the new solution from adesso.

Prof. Dr. Rüdiger Striemer, head of lottery business at adesso, is pleased about the successful launch of the iGaming platform: “LotteryForce is a modular product that draws on our long-standing experience in the industry and our comprehensive technological expertise. This iGaming platform provides lottery companies with a tool that meets the highest demands placed on a modern system while also offering benefits, especially for sales and marketing.”

adesso is a member of the World Lottery Association (WLA), organiser of the World Lottery Summit, as well as of the European Lotteries (EL) and the Asian-Pacific Lottery Association (APLA).

More information about LotteryForce is available at www.lotteryforce.com.

The press release is also available at www.adesso.de/en/news/presse.

adesso SE

adesso is one of the leading IT service providers in the German-speaking area and focuses its consulting and software development activities on the core business processes of companies and public authorities. adesso’s strategy is based on three pillars: the deep industry-specific know-how of its staff, the comprehensive expertise in technology and the application of reliable methods in software implementation projects. Following this approach, adesso develops superior IT solutions, which enhance the competitive position of a company.

adesso was founded in Dortmund in 1997 and employs more than 5,100 members of staff. The share is listed on the regulated market. Some of the most important customers are Commerzbank, Daimler, Münchener Rück, Hannover Rück, Union Investment, Bosch, Westdeutsche Lotterie, Swisslos, Zurich Versicherung, DEVK, DAK, Medizinischer Dienst der Krankenversicherung (MDK-IT), DZR Deutsches Zahnärztliches Rechenzentrum, TÜV Rheinland, Beschaffungsamt des Bundesministeriums des Innern.

Further information is available at www.adesso.de and:
company blog: https://www.adesso.de/de/news/blog/
Twitter: https://twitter.com/adesso_SE
Facebook: http://www.facebook.com/adessoSE

Press contact

adesso SE
Eva Wiedemann
Streitfeldstr. 25
D-81673 München
Phone: +49-89-411117-125
eva.wiedemann@adesso.de
www.adesso.de

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