Insights

Munich, July 5, 2021 – The digital service provider Macaw intensifies its internationalization and gets PR support from the Munich agency PR-COM. In addition to classic press and media relations, the focus is also on the implementation of SEO-based website texts.

Macaw, headquartered in Amsterdam and with offices in Cologne, Wuppertal, Hamburg and Lithuania, is a full-service provider that supports large companies in their digital transformation – especially in the areas of customer experience, digital marketing and integrated business applications. The company specializes in software solutions from Microsoft and Sitecore. With this portfolio, the focus is on international growth – the DACH region is the top priority.

With the help of the Munich-based agency PR-COM, Macaw aims to strengthen and expand awareness of the brand and its solutions in German-speaking countries as part of its growth strategy. Particular attention will be paid to strategic and operational PR support as well as the development of thought leadership topics. In addition, PR-COM’s in-house editorial team will handle the creation of SEO-based website copy.

“PR-COM is an agency specializing in IT with relevant contacts to important media and high expertise in the implementation of thought leadership ideas,” explains Harry Boers, Marketing Manager at Macaw. “With decades of experience in communicating challenging technology and creative topics relevant to business success, PR-COM is exactly the right partner to noticeably expand our presence in the German market.”

PR-COM Managing Director Alain Blaes adds, “The digital journey of companies is still in its infancy in many areas. Macaw, with its services and solutions and specialization in Microsoft and Sitecore technologies, is excellently positioned in this fast-growing segment. We are very excited to be on board.”

About PR-COM

PR-COM is a consulting agency for strategic corporate communications in Munich. Its focus is on PR, social media, marcom, digital services and the integration of these areas. Only this integration leads to superior and truly successful market communication. The specialized account management teams focus on strategy and operational activities. PR-COM’s own editorial team creates high-quality content for all areas and target groups. With 35 employees, PR-COM advises a wide range of clients, including numerous global market leaders such as Dell Technologies, NTT, Red Hat and Toshiba. More at www.pr-com.de.

Further information

PR-COM GmbH
Kathleen cock
Tel. +49-89-59997-763
kathleen.hahn@pr-com.de
www.pr-com.de